Every day, in secure data centers worldwide, protected by armed security, uninterruptible power, and temperature and humidity controls, thousands of black boxes apply artificial intelligence and machine learning to algorithms developed by the brightest minds in the world to determine which advertisements to show you, when, where, why, and how.

And it fails, almost every single time. Just look at how few advertisements you can even remember from today, let alone have acted on.

So they spend more: more media (currently at $300 billion in the US), more email (over 300 billion per year worldwide), more technology (over 13,000 software vendors, growing by double digits annually).

And it still fails.

Why? Because organizations have forgotten to #EngageCreatively.