#EngageCreatively

Every day, in secure data centers worldwide, protected by armed security, uninterruptible power, and temperature and humidity controls, thousands of black boxes apply artificial intelligence and machine learning to algorithms developed by the brightest minds in the world to determine which advertisements to show you, when, where, why, and how.

And it fails, almost every single time. Just look at how few advertisements you can even remember from today, let alone have acted on.

So they spend more: more media (over $360 billion a year on US digital advertising alone), more email (over 300 billion per day worldwide), more technology (more than 15,000 software vendors).

And it still fails.

Why? Because renting an audience is not the same as building one. To #EngageCreatively is to build relationships and networks with the people who matter most, and to give before you ask.