If you’re not optimizing your landing pages, you’ve got a lot of company. Just remember that misery loves company.
One of the glaring truths that comes out of The Angles Report research is how few companies use landing page optimization. Most online marketers put up a landing page or an order form and then forget about it. Instead, they focus on driving traffic and buying media because that’s what’s most expensive and captures their attention.
This is a huge strategic mistake. But our clients are positively giddy about it.
That’s because we have taken many well-designed, well-engineered pages and increased their yield by 25-100%, which increases their profitability by even more.
For example, assume $100 in advertising produces $150 in sales, for a net of $50. A mere 10% improvement in sales yields $165, or $65 net. This 30% increase in net sales ($15/$50 = 30%) turns unprofitable campaigns into profitable ones and opens up media that were previously too expensive.
For marketers looking to dominate their competition, an optimal landing page becomes a huge competitive advantage because it allows them to become the highest bidders on Adwords and other media and literally suck up all the oxygen in the market.
Landing Page Optimization is so fundamental to Angles, Inc.’s DNA, that we respectfully decline any potential clients who don’t make it part of their marketing mix.
Another amazing finding from our research is how little thought and effort companies put into confirmation pages. Most say “thank you” and that’s it. If a prospect has just filled out a form, their first impression of your company is what happens when they hit the SUBMIT button.
We work with our clients to develop the most compelling solutions that will prevent prospects from wandering away to a less-deserving company that does compell loyalty.