Everyone says they hate email. We actually documented why they hate it so much and what you can do about it.
As part of our research, we document every email and every voice mail we receive and then score it objectively against standard marketing criteria. Along the way, we get to see the very worst as well as the very best that companies send.
And, honestly, most of it is pretty awful.
Think about this: A customer or prospect who agrees to receive messages from you deserves to be cherished. Cherished customers buy more and recommend more. They stay loyal for years and generate more profit.
And there’s no easier way to destroy that feeling of being cherished than with a flood of irrelevant email and phone calls, followed closely by not sending enough at all.
Think of their inboxes and phones as their homes and treat them accordingly. We’ll help you craft a series of communications that serve your clients and prospects’ needs, advance your relationship, and generate more sales. We’ll make you feel as a welcome guest, showing up to solve problems, educate, and even entertain.
As an example, a former client gave away a free trial and used a series of weekly emails to convert 8% to paying customers. In studying their analytics, we saw that their fourth email had the highest open rate, indicating that it was most interesting to them, and that most prospects bought within a few days of starting their trial.
So, we rearranged their email from highest to lowest interest and scheduled them daily to encourage the immediate use of the product. And, because, we showed how much we cherished them by addressing their most compelling need first, they responded by converting at twice the rate.
For a different client, we deployed a massive multivariate test on an upsell email, sending out 18 variations. After analyzing the results, we created a hybrid version that upsold three times as many customers and generated over $20 million in incremental profit.
Somewhere between rearranging your email sequence and conducting large-scale tests lies an ideal solution, not just for your company, but for your customers and prospects as well. We’d like to develop that program for you.