Summary Marketo is the clear Angles of Impact™ top-ranked Winner. It’s first for paid search, landing page and lead follow-up and is a not-so-shabby second for its confirmation page. The Marketo paid-search program was outstanding. Marketo dominates the search category for marketing automation, showing how to do more with less: Its search budget is 32 […]
Summary SharpSpring earned a slot in The Angles Report™ top-ten list because of a strong landing page and email follow-up with leads. The rest of its online marketing program is mediocre, at best, and limps along with a search budget that’s a sliver of what its competitors are spending. To be more competitive, SharpSpring must […]
Summary CallidusCloud has a highly ranked confirmation page and not much else going for it. The other three components of what should be a well-integrated online marketing program are at the bottom of The Angles Report™ rankings. That gives CallidusCloud an overall ranking of 17 out of 21. For a company selling marketing-automation software, it seems remarkably unfamiliar […]
StreamSend is a great example of how to waste money on marketing automation. In one month, it spent an estimated $99,000 for search ads and got 23 percent fewer clicks than the average of the 21 marketing-automation companies researched.